Summary

I have developed my professional skills grounding on robust technological knowledge, business understanding and an outstanding business ownership, exploited in my current assignment, Head of eCommerce in Ferrari S.p.A..

My professional goal is to provide a reliable and sustainable strategy supported by excellent operative skills for offline and online Retailing business.

My 8 years experience in Ferrari resulted in a strong knowledge of Automotive and Luxury markets and related consumer attitude and needs.


Main skills

  • Online and offline retailing

  • Trade marketing & Commercial planning and execution

  • Luxury and Automotive markets

  • Merchandising & Licensing in Automotive, F1 & Sports

  • Web marketing & online community management

  • Global business understanding


Work Experience

E-Commerce Manager at Ferrari S.p.A.

April 2001 - Present (7 years 10 months)

E-Commerce Manager & online strategic partnerships

(May 2006 - now)

    • Planning, developing, directing the marketing efforts for the Ferrari Spa branded products on the Internet.

    • Commercial negotiation with suppliers, licensees and sponsors

    • International development and partnership responsible (AMAZON, NICONICO)

    • P&L responsibility

    • Development of ecommerce from 1mln to 12mln.

TEAM MANAGED: 3 people plus contractors

New business development

(July 2004 - April 2006)


    • Scouting

    • Market analysis and new opportunities

    • New business models – Cost2serve Business Participation

TEAM MANAGED: 2 people

Retail business analysis and strategic development

(October 2003- June 2004)


    • Budget analysis

    • Retail analysis, cost and margin

    • Strategic development in New Media channels

TEAM MANAGED: 1 people

Retail Purchase & logistic manager for Retailing & Licensing business

(July 2002- September 2003)

    • Business analysis for Retail and Supply Chain systems:

      • E-Commerce

      • Back Office

      • Warehouse

    • Merchandise purchasing for E-Commerce Channel

    • Warehouse management

TEAM MANAGED: 1 people

Retail & Licensing assistant manager

(April 2001- June 2002)

    • Web production

    • Purchasing

    • Product management


Web Manager & E-Commerce producer at Benetton Spa

July 2000 – April 2001 (10 months)

    • Developing E-Commerce Channel

    • Increasing the customer experience

    • Managing contents

    • Connecting Web CRM and Retail Channel


IT Consultant at Sentinel Precision Industries s.r.l.

March 1999 – June 2000 (1 year, 2 months)

    • Interface between ownership, engeneering, vendors

    • Purchasing materials

    • Preparing sales budgets

May 1998 – February 1999 (9 months)

    • implement the CAD/CAE/CAM technology for CNCs

    • Hiring Technicians, developing courses


Education

Università degli Studi della Tuscia

Economia Aziendale, Economics, 1991 - 1998

Liceo Scientifico Statale "Ignazio Vian"

1986 -1991


Language proficiencies

Italian: mother-tongue

English: fluent
   
   
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